Augmented Reality – Take Your SWAG To A New Level

By Dean Schwartz (SWAG Master): If you’ve been following our blog, you’ll know that we’re always looking for new and inventive ways to bring you #SWAGwithStyle. Sticking with that theme – SOBO is happy to announce that we’ve recently found new ways to apply some of the most exciting, cutting edge technology into our SWAG: augmented reality.

But what is augmented reality (AR), you ask? By definition, AR is an interactive experience with the feel of a real-world environment, and the surrounding objects may be enhanced by computer-generated visuals. If you’re having a hard time wrapping your mind around that, just think “Snapchat filters”, or “Pokemon Go”. These apps use AR to add virtual graphics into our reality and ultimately enhance the user experience. The reason why AR is so hard to define? The potential uses are seemingly endless!

Of course SOBO has taken notice – marketers are always looking for new ways to connect with their audience, and it’s hard to get more interactive than AR. Correctly apply this technology to your latest SWAG and you could potentially leave a lifelong impression on the user. Interested? Read below to learn more!

Augmented Reality – Take Your SWAG To A New Level

AR technology works wonders at trade shows or corporate events. For instance, you can create a unique app for your event and/or enhance your SWAG bag using AR technology. You’ll gain more information about your attendees, and you’ll love the additional exposure for your brand (word-of-mouth will spread like wildfire across the trade show floor if you use this technology correctly); not to mention the added benefit of people now perceiving your brand as technologically advanced!

SOBO is currently working to develop these full-on AR experiences for any and all of our SWAG offerings. Plus, thanks to apps like Snapchat and Facebook, we no longer need to build out separate apps for each experience- interactive AR experiences are built and accessed through these social media apps that your audience are likely already using.

Suffice to say that AR is innovative, effective, and seamless; in other words, it’s exactly the message you want to send to your audience. From apparel to coasters, SOBO can bring your SWAG to life with this innovative new technology. Depending on the experience you’re hoping for, AR may cost as little as $500 dollars added on to your next order.

Ready to take your SWAG to the next level? Augmented reality technology combined with your SWAG items will do just that. Send us a note at info@soboconcepts.com, or give us a call at 888.752.0432 to find out more. (Or check out our 2023 “Must-Haves” for Tech SWAG, and how to use RFID, NFC, or QR code technology in your SWAG. Follow the links for more info) And remember to always #SWAGwithStyle!