CASE STUDY: Mun2 Fernando Vargas Custom USB Drive


Vargas USB

 

By Dean Schwartz (SWAG Master): If you’re a big boxing fan, love SOBO Concepts SWAG or both (we think we’ve covered everybody now), you’ll want to read on about a recent project we did by producing a customized USB for our friends at Mun2.

The USB was geared toward ad agencies to promote one of their new reality shows, Welcome to los Vargas, about former boxer and one of the youngest world champions of all time, Fernando Vargas.

As do many of our customers, Mun2 wanted not to only discuss the end product, but wanted to discuss the best route for creating something that ad agencies would notice and not throw aside; that they’d say “woah, that’s sweet!” Then keep it and actually use it.

After clearly thinking through details on who defined their audience, we decided on the USB. Then, the real fun started.

We took a photo of the boxer and decided to add some SWAG to it, by making a caricature (we created the red and green robes and boots – he’s Mexican). We then converted the caricature into what we call 2D+, which is when the image raises up from a black background, to create a truly one-of-a-kind look. And the last design cue? We incorporated a hole at the top to put on your key chain.

But as is the case with all good things, this USB embodies the phrase “it’s what’s inside that counts.” When you plug in the USB, there’s a hyperlink that takes you directly to the Mun2 Welcome to los Vargas website. (As a side note, we advised our client that links are better than loading the USB with actual content. Why? Because you could be limited in the instance that content ever changes, because web URL destinations are easier to change than USBs.

And the finished product speaks for itself – we can’t blame you for wanting one. Or 10. Hit us up today to talk about giving you some help in a similar scenario. We’ve got SWAG for days and we’re eager to share it with you. 888.752.0432.

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