Case Study: Miller Lite – Chivas Lucha Libre Masks
After having worked with Miller Lite and their agency, MarketVision, designing a custom soccer jersey for the World Cup (see previous post), they came to us looking for a Continued……
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Case Study: MasterCard, Banco Santander & Copa America
SOBO was recently approached by MasterCard to create polos and t-shirts for an event related to their sponsorship of Copa America in Puerto Rico. They originally came to us with Continued……
Work? We’re loving it.
What has SOBO Concepts been working on lately? A lot! Check out some of our latest designs for McDonald’s Hispanic merchandising program (one of our specialties). They have not been Continued……
Perspective on marketing to U.S. Hispanics
At SOBO Concepts, we work with all types of brands, but the Hispanic market is certainly a top specialty. We have a unique perspective: running the top online store Surropa.com, Continued……
Sample work: Novecento
Novecento, “900” in Spanish, is an Argentine restaurant with four of its international locations in Miami. It’s a casual elegant European-style bistro combining spirit of two sister cities, Buenos Aires Continued……
Miller Lite
Miller Lite called on SOBO Concepts to create a unique self-liquidating premium for its 2010 World Cup promotion. A custom soccer jersey was the perfect fit. With subtle branding elements Continued……
Case Study: BAWLS Guarana
BAWLS Guarana, a high-caffeinated beverage, has a devoted group of loyal fans who were begging for BAWLS to create other branded products. Answering the call of its customers, BAWLS hired Continued……
David’s Café
By Dean Schwartz: This go-to spot for the best Cuban coffee and excellent food in Miami Beach called on SOBO Concepts to add style to the relaunch of David’s Café Continued……
Case Study: Julio Cesar Chavez ‘Campeones’ Restaurant
Julio Cesar Chavez Campeones is a one-of-a-kind themed restaurant in Mesa, Arizona, owned and inspired by the famous Mexican boxer and icon. SOBO was selected to create an apparel collection Continued……
Case Study: Latin Grammys
The Latin Grammys chose SOBO Concepts to create the official t-shirts for the 2009 Awards show. Their goal was to sell product that the event that not only looked cool, but Continued……
